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StoriesOnBoard Research

Strategic research and analysis for StoriesOnBoard product development.


Market Research: AI Agent Differentiation

Central Question: How do we differentiate our AI agent in a market where everyone has agents?

Key Findings

Gap Opportunity
Story Mapping AI No competitor has methodology-aware story mapping
Feedback → Story Maps Productboard stops at flat features, not journeys
Cross-Project Learning No tool learns across customers' projects

Shortlisted Directions

  1. Story Mapping Methodology Agent — "The only AI that understands story mapping"
  2. Feedback → Story Map Pipeline — "Turn customer voices into user journeys"
  3. Cross-Project Pattern Learning — "Learn from thousands of story maps"

Reports

Report Description
Executive Summary 1-page overview of findings and directions
Agent Landscape Analysis Full competitive analysis (14 tools)
Strategic Directions 5 directions with assessments
Competitor Research Individual tool analyses (14 files)

Feedback Research: Customer Feature Requests

Analysis of customer feedback from two sources to extract feature requests and product insights.

Data Overview

Source Raw Input Feature Requests Unique Topics Date Range
Intercom 2,482 conversations (1,730 after noise filtering) 708 487 Jan 2025 - Jan 2026
Slack #feedback 92 daily threads (staff-curated) 144 141 Jan 2025 - Jan 2026
Total 852

Methodology

Intercom (direct customer conversations):

  1. Export full conversation threads from Intercom API
  2. Noise filtering: Removed 752 auto-replies, spam, system emails (30%)
  3. LLM-assisted extraction of explicit and implicit requests
  4. Customer enrichment (plan, workspace) from Intercom contacts

Slack (staff-curated feedback):

  1. Export from internal #feedback channel where staff shares customer requests
  2. LLM extraction handling bilingual content (Hungarian discussion + English quotes)
  3. Staff-highlighted flag as prioritization signal

Explicit vs Implicit: We capture both direct asks ("please add X") and implicit signals (complaints, workarounds, churn reasons).

Reports

Report Description
Intercom Requests 708 requests with customer segmentation and source links
Slack Requests 144 staff-curated requests from #feedback channel

Last updated: February 2026